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Saturday, May 03, 2008
  Attitude at the counter

iPod, originally uploaded by synecdoche.

I hate running into the holier than thou attitude with people behind the counter. Snarky signs demanding or shamelessly begging for tips along with generally indifferent service don't have a place in a profit seeking business.

When I was working behind the bar, I found out one simple fact. The environment you create will determine the customer base.

Over time, I ran across less demanding customers, less impatient people, and less nonsense than when I first started working because of a simple fact. We tried to act like professionals. Not everyone, but there was a sense behind the counter of conviction and pride among what felt like a majority. It felt like people were more patient and you had fewer people trying to take advantage of you. People knew how the system worked, they knew you knew, and it was a comfortable place to work.

Sure, this is just an empirical observation that was reinforced over a painful but short stint in a cafe not too long ago where I realized, it really is a delicate mix of personalities. It may not hold truths for everyone but I believe quality service and professionalism attracts better customers.

The problem is that it takes that majority to establish a sense of what the shop is. One out of a dozen has no effect. Especially if the other eleven are the type that think they can do a better job than the owner just because they show up when scheduled.

I feel like there are fewer and fewer shops here in town where you can just go in and have a coffee and you don't get attitude. Attitude when you tear them away from their scintillating conversation. Attitude when you watch them make the drink or show any interest in it being made correctly. Attitude for simply being there at all.

On top of that, the sighs, the impatience or flat out pretending you don't exist, there is the lack of care. That's what tops it off for me. hearing stories of friends going into shops where they have good equipment and access to real training but they simply don't care.

There's no excuse for that but I don't know who to blame.

I don't go into many shops these days because it wouldn't make any sense but every conversation I have had lately seems to center around this issue. It's like coffee shops don't try to hire people who actually like coffee anymore! There is nothing worse than hearing someone complain about a shop you have no control over. Even if I did say something, it's not clear I would get enough respect to be taken seriously.

At this point, you are probably wondering why I am writing this so here's where I pass the responsibility to you, the reader.

If anything, I have learned that it is you, as the consumer, who should speak up. Things don't change if nobody speaks up. Pull a manager aside and mention a missed detail, a careless mistake, or downright belligerence. What have you got to lose?

Otherwise, you could just keep putting money in that tip jar and hope that some day the service gets better.

 
Comments:
People who order while on their Ipods do suck though, haha.
 
"The environment you create will determine the customer base."

So true.
 
When I go into Moe's and see the sign saying that customer's on their phones will be refused service, I smile because they're doing all of us a favor. When I go into a variety of places and see their signage explaining that they don't take checks because people take too long to fill them out, I rejoice. And when someone behind a register is short with me, but hands me a great cup of coffee... I just get to drink it a little sooner.

Not saying that this is you, because I don't believe it is, but I think some consumers are becoming a little too sensitive and care a little too much about what other people think.

Fire back if you care to, could make a good talk.
 
Silas,
A shop with enough attitude to put up a sarcastic sign is the kind of place for the white ear bud kids. An equal 'lack of respect' on both sides...

Flip,
A simple no cell phone sign is one thing, an insulting one is a different matter. A tip begging sign really is just poor taste.

When I see a shop that has good equipment and training, but the staff does not hand me a good product that's when the attitude becomes an issue. If the product is excellent, you don't care so much about the staff or attitudes.
 
You're definitely right, they could have gotten the same point across without the attitude. I've yet to see a sign asking for tips...

But I think you're right, as long as what you get is worth what you paid for it... it's okay. I just feel the need to defend every barista that's been focused and under pressure but incorrectly evaluated as rude or full of attitude.
 
I generally think there's a real self-respect problem in the profession -- at least as hired. Now I know a lot of ratty T-shirt-wearing, heavy tatts, skatepunk wannabe baristas who are at the top of their professional game.

But this is one area where many Italian counterparts run circles around baristas in the states: the manner that they present themselves, down to the way they dress, demands respect - as they obviously have it for themselves. People who come to work looking like they slept in the same clothes and hair are giving off the vibe that their customers are equally worth the little respect they hold for their own appearances. It all adds up.
 
A lot of baristas talk about when will Barista-ing be a profession but many fail to see it goes beyond hip T's and latte art, it goes into every aspect of presentation and communication.

BTW http://pictures.nevergirl.com/archives/001535.html
 
Exactly right on that lost comment, Jaime.

I do think, however, that the blog post is also highly related to regional culture.
(this is coming from a Texan, so take that for what it's worth. People everywhere else seem like apathetic pricks most of the time by comparison. Go figure.)

I get tired of the "slingin' spro" mentality.

In order to be respected, you must first respect yourself.

In order for the position of Barista to be respected, it must first be respected by those who occupy that position.

We've such a long way to go, but there is light at the end of the tunnel if other global cultures are any clue.
 
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