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Monday, November 13, 2006
What's the deal with Injerto?
We at Barismo are trying to wrap our heads around the sales of this CoE winner and one of the ten most expensive coffees in the world...
The premium lot of Guatemala Finca El Injerto, Bourbon Reserva (Cup of Excellence #1 lot) that went for $25.10/lb at the CoE guatemala auctions is creeping out for sale. Forbes predicted it would reach $50/lb or more retail.
Let's do the numbers...
Sweet marias is turning over the green for sale unroasted at $29.90/lb
Stumptown is selling it roasted at $36.25/lb
Terroir is selling it at $49.95/12oz
*Note: Terroir is holding limited roasts only on holidays and will offer the lot as a vintage in the next few years. Achievable only because of George's green freezing system...
No updates from Robert Thoreson at Kaffa or 49th parallel on what they may charge for the same lot.
Is Stumptown underpricing? Are they making money on this once shipping and all costs are included? Would you as a home roaster take the risk at burning a few roasts to get it right? Is Terroir overpricing or creating demand by restricting supply? Long after the last lot of Injerto is sold elsewhere, Terroir wll still be selling it for special release...
We at Barismo are trying to wrap our heads around the sales of this CoE winner and one of the ten most expensive coffees in the world...
The premium lot of Guatemala Finca El Injerto, Bourbon Reserva (Cup of Excellence #1 lot) that went for $25.10/lb at the CoE guatemala auctions is creeping out for sale. Forbes predicted it would reach $50/lb or more retail.
Let's do the numbers...
Sweet marias is turning over the green for sale unroasted at $29.90/lb
Stumptown is selling it roasted at $36.25/lb
Terroir is selling it at $49.95/12oz
*Note: Terroir is holding limited roasts only on holidays and will offer the lot as a vintage in the next few years. Achievable only because of George's green freezing system...
No updates from Robert Thoreson at Kaffa or 49th parallel on what they may charge for the same lot.
Is Stumptown underpricing? Are they making money on this once shipping and all costs are included? Would you as a home roaster take the risk at burning a few roasts to get it right? Is Terroir overpricing or creating demand by restricting supply? Long after the last lot of Injerto is sold elsewhere, Terroir wll still be selling it for special release...
Labels: 49th parallel, guatemala, injerto, stumptown, sweet marias, terroir
¶ Jaime van Schyndel 7:42 PM
Comments:
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Not to justify the final price (of terroir's offerings), but one must take the green freezing cost (and I am sure they use different transportation means than other sources) into consideration.
Still waiting for justification of the Mamuto price...
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Still waiting for justification of the Mamuto price...
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